Digital marketing for shopping malls

The Project

We have developed the whole digital strategy for its two shopping centers, Centro Larios in Malaga and Porto Pi Center in Palma de Mallorca (belonging to TESTA, subsidiary of Sacyr), both leaders in their areas of influence. The consultancy digital assets affects the center: web, app, blogs, … and its digital strategy, since the implementation of a Data Management system, to a process Marketing Automation Strategy through Social Media.

About SACYR

Sacyr is a multinational infrastructures and services company listed on the Ibex 35 index. Its focus on innovation and international expansion have made it a world leader in the building and management of infrastructures, industrial projects and services in over 20 countries. Sacyr is committed to R+D+i, quality and the environment in order to become a leader in innovation. Sacyr has just obtained the TÜV Rheinland Distinctive Seal of Excellence, which measures its level of excellence in its management processes and in the results it obtains.

More info at www.sacyr.com

About TESTA

Testa is Spain’s number one real estate management company. It is the undisputed leader thanks to the quality of its assets as well as its vast experience within the Spanish market. The company boasts 1.37 million square metres of rented floor space, occupation levels of 97% and clients of the highest standing. It has 1.37 million m2 of rental floor space and occupancy levels of 97% in prime real estate assets. The company’s assets are worth in excess of €3.2 billion, encompassing 474,666 m2 of rented offices in the top business districts of Madrid and Barcelona, with clients of recognised prestige and solvency.

More info at www.testainmo.com